About Johnnie Walker Blue Label Ultra
About Johnnie Walker Blue Label Ultra
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The Ultra bottle is the results of a five-12 months quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging doable even though retaining the luxury aura with the franchise and its Unique mixture of whiskies, which incorporate ultra-rare Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
The end result noticed glass remaining hand-blown into a teardrop shape. For The very first time from the manufacturer’s historical past, the enduring sq. Johnnie Walker bottle has actually been reformed.
In accordance with our exploration, It is usually considered to generally be the world’s lightest 70cl Scotch Whisky glass bottle ever launched to marketplace.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dim chocolate and florals
Our perfect combination of our persons and brands is our magic, and inside our inclusive and supportive culture, your opportunity to thrive is countless.
This tends to create a discreet opening through which the bottle is often removed. Immediately after pouring a glass of the uncommon, specially blended whisky, we invite you to return the bottle to its cradle—its organic resting spot plus a testomony to purposeful structure.
The end result can be an field-initially that, and also attaining exquisite beauty, showcases what luxurious, lighter-fat, reduce-carbon bottles of the longer term could appear to be. As Section of the Diageo Spirit of Progress action plan, Johnnie Walker aims to lessen the excess weight of glass Employed in its packaging; an ambition that is certainly geared toward reducing the level of carbon emissions connected to packaging.three Whilst the know-how just isn't still available to start bottles of this weight at scale, forever, the information Johnnie Walker has garnered is by now getting placed on lightweighting projects over the Diageo portfolio.
. The Formerly claimed ‘lightest bodyweight Scotch whisky bottle’ was introduced by a British isles retailer and weighed close to 298 grams.
With fewer than 888 bottles introduced globally, Each and every bottle is independently numbered and introduced inside of a luxurious collector’s circumstance.
Find out more about Spirit of Progress – our world wide ESG programme to aid produce a much more inclusive and sustainable globe.
Diageo has said that the “Earlier claimed ‘lightest excess weight scotch whisky bottle’ was released by a United kingdom retailer and weighed around 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo Along with this, Diageo has announced that a royalty-free of charge license on the patent is going to be made available to anybody who needs to join Johnnie Walker in its mission. Lindley stated: “Instead of hold this new understanding close to our upper body, we’re excited to offer a royalty-free licence to our granted United kingdom patent to the globe.
“Rather than keep this new information close to our upper body, we’re enthusiastic to be offering a royalty-cost-free licence to our granted UK patent to the whole world.
“We’re most likely about twelve months from Individuals first merchandise hitting the market because of the lightweighting application.”
Indeed—this collectible version is often purchased on the web and shipped securely in your doorway with signature affirmation.
Dr. Walker sought out liquids from distilleries including Oban, Brora and Royal Lochnagar, in addition to a amount of ghost whiskies, first produced in distilleries that have considering that shut.
With our dedicated center on presenting lightness across each style and design click here factor, we launched a specific lattice stopper, a bamboo body in addition to a protecting transportation box.